Friday, March 21, 2003

Online Job Seekers Spread Their Net Wider

The number of job seekers in Hong Kong using the Internet to seek employment has jumped 13.1% over the past 12 months, according to latest information from Nielsen//NetRating.

"The online search for a new job continues apace in Hong Kong, where the jobless rate remains at a high of more than 7% said Peter Steyn the company's sales and marketing director for Hong Kong.

A total of 308,800 surfers visited online job search sites in February 2003, compared with 267, 700 a year ago - an increase of 15.4% in the audience to those sites. This compares to a year-on-year increase in the total number of active Internet users in February of only 6.4%.

"This 15% year-on-year growth to the online job search sites did not come solely from new users coming online, but rather existing online users heading increasingly to job search sites in their quest for their next career move", added Steyn.

While Hong Kong's Internet users are still slightly more skewed towards men (54.5%), women are taking the lead in the online job search stakes. Over half (53%) of online job searchers are women, up from 47% a year ago and suggesting that they have perhaps been hardest hit by the local downturn.

The top ranking online job search sites in February 2003 were, with South China Morning Post's coming in third. In fact,, Asia Pacific's largest interactive recruitment network, despite a slowdown in the hiring market over the past six months, is still providing 40,000 jobs to its job seeker members and visitors across the region.

No comments: