Sunday, August 17, 2003
Thursday, August 7, 2003
Meer internetters door Sars-crisis
Gepubliceerd door Godius op woensdag 6 augustus 2003 12:48
Het internetgebruik in Hong Kong blijft ook na de Sars-crisis stijgen. Steeg het gebruik van met name sites met medische informatie, nieuws, webwinkels en banken gedurende de Sars-epidemie van eind maart tot en met mei van dit jaar fors, ook na het sein 'all-clear' blijft het gebruik van online-diensten toenemen. Dat meldt onderzoeksbureau Nielsen/NetRatings. Tijdens de 'crisisperiode' zetten veel inwoners van Hong Kong hun activiteiten buitenshuis op een lager pitje. Veel zaken, zoals boodschappen en bankzaken, werden in die periode online geregeld. In april steeg het aantal internetgebruikers met maar liefst 13 procent ten opzichte van de maand ervoor. Gemiddeld waren zij die maand 22,5 uur online, tegen zestien uur in de maanden voordat de Sars-epidemie uitbrak.
In juni, de eerste 'Sars-vrije' maand na de uitbraak, daalde het internetgebruik weliswaar licht ten opzichte van de twee voorgaande maanden, maar het schommelt nog altijd aanzienlijk boven het niveau van voor de crisis. Zo lag het aantal surfers naar sites van banken in juni 26 procent hoger dan in de maand februari. "Het is de vraag of deze groei op de lange termijn vastgehouden kan worden", zegt Peter Steyn van Nielsen/Netratings.
Het internetgebruik in Hong Kong blijft ook na de Sars-crisis stijgen. Steeg het gebruik van met name sites met medische informatie, nieuws, webwinkels en banken gedurende de Sars-epidemie van eind maart tot en met mei van dit jaar fors, ook na het sein 'all-clear' blijft het gebruik van online-diensten toenemen. Dat meldt onderzoeksbureau Nielsen/NetRatings. Tijdens de 'crisisperiode' zetten veel inwoners van Hong Kong hun activiteiten buitenshuis op een lager pitje. Veel zaken, zoals boodschappen en bankzaken, werden in die periode online geregeld. In april steeg het aantal internetgebruikers met maar liefst 13 procent ten opzichte van de maand ervoor. Gemiddeld waren zij die maand 22,5 uur online, tegen zestien uur in de maanden voordat de Sars-epidemie uitbrak.
In juni, de eerste 'Sars-vrije' maand na de uitbraak, daalde het internetgebruik weliswaar licht ten opzichte van de twee voorgaande maanden, maar het schommelt nog altijd aanzienlijk boven het niveau van voor de crisis. Zo lag het aantal surfers naar sites van banken in juni 26 procent hoger dan in de maand februari. "Het is de vraag of deze groei op de lange termijn vastgehouden kan worden", zegt Peter Steyn van Nielsen/Netratings.
Friday, August 1, 2003
HK cybersurfers stay online
Posted:9:39 PM (Manila Time) | Aug. 01, 2003
Agence France-Presse
Agence France-Presse
HONG KONG -- Hong Kong residents who turned to the Internet for entertainment during the devastating SARS (Severe Acute Respiratory Syndrome) outbreak have continued surfing in cyberspace more than a month after the crisis passed, a survey found Thursday.
Peter Steyn, sales and marketing director for Nielsen//Netratings, said the outbreak of SARS had a profound effect on Internet audiences between late-March to May.
"Traffic to Internet sites for shopping, banking, news, medical information and education grew to record highs as people stayed at home and looked for ways to continue with their lives online," said Steyn.
At the height of the crisis in April, numbers of active Internet users rose 13 percent from the previous month, the fastest month-on-month increase in over two years, with Hong Kong users spending on average 22.5 hours online compared with about 16 hours a month in the six months prior to SARS.
Steyn noted that while Internet usage after the SARS crisis had decreased slightly from their peak, figures for June still showed a significant increase over February, the month before SARS struck.
"For example, websites in the banking sector saw a huge 26 percent increase in users in June over February, translating into an increase in audience reach of three percentage points," he said.
Not all websites benefited from the increased Internet usage during the crisis with users avoiding travel sites, as they put off vacations for fear of contracting the deadly virus on board airplanes.
"However, with the all-clear signal in June, audiences to travel sites increased by 37 percent compared with April, as people took advantage of a variety of travel deals," he said.
"There is little doubt that Internet audiences post-SARS have reached significantly higher levels than before the epidemic," said Steyn. "The question now is whether these gains will be sustained in the longer term."
Hong Kong was the world's second worst hit SARS region with at least 297 deaths from nearly 1,800 infections. It was removed from the World Health Organization's list of SARS-affected areas on June 23.
The 13-week outbreak battered Hong Kong's retail and restaurant businesses as many of the city's 6.8 million residents donned surgical masks and steered clear of crowded shopping malls to avoid contracting the deadly pneumonia-like virus.
Peter Steyn, sales and marketing director for Nielsen//Netratings, said the outbreak of SARS had a profound effect on Internet audiences between late-March to May.
"Traffic to Internet sites for shopping, banking, news, medical information and education grew to record highs as people stayed at home and looked for ways to continue with their lives online," said Steyn.
At the height of the crisis in April, numbers of active Internet users rose 13 percent from the previous month, the fastest month-on-month increase in over two years, with Hong Kong users spending on average 22.5 hours online compared with about 16 hours a month in the six months prior to SARS.
Steyn noted that while Internet usage after the SARS crisis had decreased slightly from their peak, figures for June still showed a significant increase over February, the month before SARS struck.
"For example, websites in the banking sector saw a huge 26 percent increase in users in June over February, translating into an increase in audience reach of three percentage points," he said.
Not all websites benefited from the increased Internet usage during the crisis with users avoiding travel sites, as they put off vacations for fear of contracting the deadly virus on board airplanes.
"However, with the all-clear signal in June, audiences to travel sites increased by 37 percent compared with April, as people took advantage of a variety of travel deals," he said.
"There is little doubt that Internet audiences post-SARS have reached significantly higher levels than before the epidemic," said Steyn. "The question now is whether these gains will be sustained in the longer term."
Hong Kong was the world's second worst hit SARS region with at least 297 deaths from nearly 1,800 infections. It was removed from the World Health Organization's list of SARS-affected areas on June 23.
The 13-week outbreak battered Hong Kong's retail and restaurant businesses as many of the city's 6.8 million residents donned surgical masks and steered clear of crowded shopping malls to avoid contracting the deadly pneumonia-like virus.
SARS stimulates ongoing growth in Internet usage in Hong Kong
IE Asia Team , 1-Aug-2003 www.intelligentasia.com
Hong Kong residents cut back on their outdoor activities during the critical months of the recent SARS crisis, preferring to head to the Internet for essential medical information, news, as well as for online shopping, banking and education. What's more, they appear to have continued to enjoy these online services even after the all-clear, according to the latest information from Nielsen/NetRatings Hong Kong.
"The SARS crisis had a profound effect on Internet audiences in Hong Kong over the period from late March through to May. Traffic to Internet sites for shopping, banking, news, medical information and education grew to record highs," said Peter Steyn, Sales and Marketing Director, Nielsen//NetRatings Hong Kong.
At the height of the crisis in April, the number of active Internet users increased by 13% compared with the previous month - the fastest month-on-month growth in more than two years.
Usage levels also spiked in April, when Hong Kong people spent, on average, 22.5 hours online, compared to an average of just under 16 hours per month during the six months preceding SARS. Pages viewed increased by 44% in April compared with February, while the average number of domains accessed per person increased from 61 to 73.
"While Internet usage declined slightly post-SARS following their peak levels during the outbreak, our June figures still show significant increases over February,” Steyn said.
For example, he pointed out that Web sites in the banking sector saw a huge 26% increase in users in June over February, translating into an increase in audience reach of three percentage points.
Understandably, the travel category suffered during the crisis. However, with the all-clear signal in June, audiences to travel sites increased by 37% compared with April, as people took advantage of a variety of travel deals.
Among the categories analysed by Nielsen//NetRatings, online news sites experienced the highest growth (40%) in unique audience during April compared with February; followed by Education sites (36%); Bank sites (27%) and Shopping (15%).
Growth of the Shopping category was offset by a marked decline in movie/event ticket booking sites, and a drop in traffic to some travel sites. Several online shopping sites have, however, continued to increase their audience in June.
"There is little doubt that Internet audiences post-SARS have reached significantly higher levels than before the epidemic," said Steyn. "The question now is whether these gains will be sustained in the longer term."
Usage levels also spiked in April, when Hong Kong people spent, on average, 22.5 hours online, compared to an average of just under 16 hours per month during the six months preceding SARS. Pages viewed increased by 44% in April compared with February, while the average number of domains accessed per person increased from 61 to 73.
"While Internet usage declined slightly post-SARS following their peak levels during the outbreak, our June figures still show significant increases over February,” Steyn said.
For example, he pointed out that Web sites in the banking sector saw a huge 26% increase in users in June over February, translating into an increase in audience reach of three percentage points.
Understandably, the travel category suffered during the crisis. However, with the all-clear signal in June, audiences to travel sites increased by 37% compared with April, as people took advantage of a variety of travel deals.
Among the categories analysed by Nielsen//NetRatings, online news sites experienced the highest growth (40%) in unique audience during April compared with February; followed by Education sites (36%); Bank sites (27%) and Shopping (15%).
Growth of the Shopping category was offset by a marked decline in movie/event ticket booking sites, and a drop in traffic to some travel sites. Several online shopping sites have, however, continued to increase their audience in June.
"There is little doubt that Internet audiences post-SARS have reached significantly higher levels than before the epidemic," said Steyn. "The question now is whether these gains will be sustained in the longer term."
Hong Kong cybersurfers stay online in wake of Sars crisis
AGENCE FRANCE-PRESSE Friday, August 1, 2003 - Hong Kongers who turned to the Internet for entertainment during the devastating Sars outbreak have continued surfing in cyberspace more than a month after the crisis passed, a survey found on Thursday.
Peter Steyn, sales and marketing director for Nielsen Netratings, said the outbreak of severe acute respiratory syndrome (Sars) had a profound effect on Internet audiences between late-March to May.
"Traffic to Internet sites for shopping, banking, news, medical information and education grew to record highs as people stayed at home and looked for ways to continue with their lives online," said Mr Steyn.
At the height of the crisis in April, numbers of active Internet users rose 13 per cent from the previous month, the fastest month-on-month increased in over two years, with Hong Kong users spending on average 22.5 hours online compared with about 16 hours a month in the six months prior to Sars.
Mr Steyn noted while Internet usage after the Sars crisis had decreased slightly from their peak, figures for June still showed a significant increase over February, the month before Sars struck.
"For example, websites in the banking sector saw a huge 26 percent increase in users in June over February, translating into an increase in audience reach of three percentage points," he said.
Not all websites benefited from the increased Internet usage during the crisis with users avoiding travel sites, as they put off vacations for fear of contracting the deadly virus on board airplanes.
"However, with the all-clear signal in June, audiences to travel sites increased by 37 per cent compared with April, as people took advantage of a variety of travel deals," he said.
"There is little doubt that Internet audiences post-Sars have reached significantly higher levels than before the epidemic," said Mr Steyn.
"The question now is whether these gains will be sustained in the longer term."
Hong Kong was the world's second worst hit Sars region with at least 297 deaths from nearly 1,800 infections. It was removed from the World Health Organization's list of Sars-affected areas on June 23.
The 13-week outbreak battered Hong Kong's retail and restaurant businesses as many of the city's 6.8 million residents donned surgical masks and steered clear of crowded shopping malls to avoid contracting the deadly pneumonia-like virus.
Staying online after SARS
Hong Kongers who turned to the internet for entertainment during the devastating SARS outbreak have continued surfing in cyberspace more than a month after the crisis passed, a survey found on Thursday.
Peter Steyn, sales and marketing director for Nielsen Netratings, said the outbreak of Severe Acute Respiratory Syndrome (SARS) had a profound effect on internet audiences between late-March to May.
Record highs
"Traffic to internet sites for shopping, banking, news, medical information and education grew to record highs as people stayed at home and looked for ways to continue with their lives online," said Steyn.
At the height of the crisis in April, numbers of active internet users rose 13 percent from the previous month, the fastest month-on-month increased in over two years, with Hong Kong users spending on average 22.5 hours online compared with about 16 hours a month in the six months prior to SARS.
Significant increase
Steyn noted while internet usage after the SARS crisis had decreased slightly from their peak, figures for June still showed a significant increase over February, the month before SARS struck.
"For example, websites in the banking sector saw a huge 26 percent increase in users in June over February, translating into an increase in audience reach of three percentage points," he said.
Travel sites avoided
Not all websites benefited from the increased internet usage during the crisis with users avoiding travel sites, as they put off vacations for fear of contracting the deadly virus on board airplanes.
"However, with the all-clear signal in June, audiences to travel sites increased by 37 percent compared with April, as people took advantage of a variety of travel deals," he said.
"There is little doubt that internet audiences post-SARS have reached significantly higher levels than before the epidemic," said Steyn. "The question now is whether these gains will be sustained in the longer term."
Second worst hit SARS region
Hong Kong was the world's second worst hit SARS region with at least 297 deaths from nearly 1800 infections. It was removed from the World Health Organization's list of SARS-affected areas on June 23.
The 13-week outbreak battered Hong Kong's retail and restaurant businesses as many of the city's 6.8 million residents donned surgical masks and steered clear of crowded shopping malls to avoid contracting the deadly pneumonia-like virus.
AFP
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