Saturday, August 10, 2002

NetRatings to acquire research firm NetValue

Media Asia 09-Aug-02

NetRatings will acquire NetValue, an internet audience behaviour measurement service operating in Singapore, Hong Kong, Taiwan and Korea. Peter Steyn, director of sales and marketing at Nielsen//NetRatings, said: "We will fully integrate products, services of the companies, and will look at duplication and markets for better cost-efficiencies."

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