Friday, July 12, 2002 becomes most preferred job search site in HK

HONG KONG, 24 May 2002 - As the tough times continue to bite in Hong Kong, at-home Internet users are heading in increasing numbers to job search sites, according to latest information from Nielsen//NetRatings, the global standard in Internet media and market research. The total audience visiting job search sites grew 40 percent in April 2002 compared to the same period in 2001.

"More and more at-home Internet users are heading to job search sites in the hope of finding that elusive next career step. Close to half a million people in Hong Kong visited one in April alone, up 40 percent on the same time last year", said Peter Steyn, director of sales and marketing, Nielsen//NetRatings Hong Kong. "This compares to a growth of only 20 per cent in the total active Internet universe over the same period."

Nielsen//NetRatings' job search analysis included the top 30 job search sites accessed by Hong Kong Internet users from home.

"The clear leader in terms of unique audience is, which this year takes first place as the most visited job search site in Hong Kong, compared with 13th place last year," said Peter Steyn (see Table 1). "Nielsen//NetRatings data suggests that's appearance at the top of the list of most visited sites is due in large part to its online marketing efforts. The site demonstrates the result of a clear effort by the site owner to heavily market themselves and their online job search brand to job hunters during these tough economic times." continues to hold its runner up position, with moving up to the third spot, followed by - the recent rebranded -- rising from ninth last year to take fourth place this year., last year's top visited site, dropped to fifth place."

Nielsen//NetRatings found the demographic profile of those visiting job search sites to be in line with that of the Hong Kong Internet users profile overall, with a small skew towards men.


Table 1: Unique Audiences, At-Home, Online Job Search
Hong Kong (April 2001 vs. April 2002)

Top 5 Job Search Sites/Domains
April 2001
Unique Audience

Top 5 Job Search Sites/Domains
April 2002
Unique Audience

Total Job Search Category331,778
Total Job Search Category463,321

Source: Nielsen//NetRatings

Globally, the number of people with access to the Internet via a home PC increased from 498.2 million people in Q4 2001 to 531.3 million in Q1 2002.

The findings are from the Nielsen//NetRatings Global Internet Trends service, a quarterly subscription service reporting information on worldwide Internet access and usage trends drawn from surveys conducted in January 2002 using consistent research methodology. With the Q1 2002 reports, Nielsen//NetRatings has expanded the range of topics covered in the survey, now reporting on the top Internet Service Providers by country, speed of connection to the Internet and online activities such as email, chat, instant messaging and online radio usage.

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